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The asking price was never the value. It was the strategy.
The smartest due diligence in San Francisco real estate starts a century before the listing.
Two extraordinary homes, the same money, and no obvious answer. The question I ask buyers is not which one they prefer. It is which one they will never get another sho… Read more
Price per square foot is the number most sellers glance at and almost no one reads correctly. It measures your address, not your house.
A renovation can change almost everything about a house. It can change nothing about what sits outside the front door. How to read permanence across San Francisco.
San Francisco is still building. That is not what makes the finest homes scarce. The scarcity is happening in how fast the existing ones are absorbed.
Two homes, the same price, one with the view of a lifetime, one with the room to live. Here’s the framework I use to help a buyer choose, and what people actually regr… Read more
In a market this fast, days on market tells you more about your leverage than the asking price ever will, if you know how to read it.
The signals that tell you where a neighborhood is headed are the ones a listing never shows. Here’s how to read them.
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